Half of consumers say they snacked more in May, up 38 percent from April, according to a survey by FMCG Gurus, reports CNBC. In addition, 60 percent said they bought more comfort food, including confectionery products. The survey included 23,000 consumers across 18 countries.
“When it comes to snacking more frequently, the need for escapism from the pressures of daily life is a main reason for doing so,” FMCG Gurus said the survey report.
Dirk Van de Put, CEO of Mondelez, confirmed this finding. “We’ve been interviewing consumers around the world and we can say that it’s clear there is increased snacking,” he said during the company’s first quarter results briefing in late April. “They are looking for that moment of comfort offered by biscuits and chocolate in today’s stressful circumstances.” Full Story